Đề thi Youtube Channel Growth 03

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1.How does YouTube provide opportunity for micro-moments? 

YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

YouTube allows brands and creators to upload short videos.

YouTube enables brands to increase ad formats.

YouTube decreases time between upload and impression.

Correct
2. How is the media landscape changing? 

Viewers are shifting from passive viewers to active viewers.

Teens and millennials are watching more live broadcast TV.

Viewers are on fewer devices when watching TV.

More adults prefer cable TV over online video platforms.

Incorrect
3. What is a best practice many channels use for their sections? 

Populate the top section with popular videos.

Assemble sections to appeal primarily to long-time subscribers.

Reorder sections every week to keep content fresh.

Create no more than 3 sections.

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4. What is a recommended action to support Help content programming? 

Check out Google Trends for high-volume searches in the category.

Explore collaborations or cross-promotions to amplify content.

Communicate the publishing schedule in the video description.

Model the programming schedule after another channel with a lot of subscribers.

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5. Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help? 

Videos published

Videos added

Subscribed & non-subscribed

Average percentage viewed

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6. What is the suggested time to respond to viewer comments? 

In the first hours

1 week later

When the video hits 1 million views

Never

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7. Where is a recommended place to add the channel mission statement? 

About tab

What to Watch Next module

Branding watermark

Video title

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8. How might you determine if certain videos perform better within certain demographics? 

Group these videos together and compare how these videos perform among your target demographic profile.

Compare each video by traffic sources and playback locations using a multi-line graph.

Create groups of videos and look at the publishing schedule for one demographic.

Compare the revenue in one of your series to look at overall growth year-over-year.

Correct
9. What action could you take to optimize content if you see repeated dips in your audience retention curve? 

Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Ensure the title, thumbnail, and description reflect the video content.

Edit the video so it ends at the initial dip.

Incorrect
10. If a serious news channel has a mission to "shine a light on underreported stories around the globe," what might it want to feature in its channel trailer? 

Video clip examples of these underreported stories and a call-to-action to subscribe

An amusing interview with reporter outtakes

A request for subscribers to provide funding for new content

A message to political leaders to reform government

Incorrect
11. What action could you take to optimize content if you see bumps in your audience retention curve? 

Examine bumps and consider including similar elements in future videos.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

Correct
12. How would you find out if different video series have different audiences? 

Group videos together and look at the Demographics report.

Use multi-line view to break apart the audiences per video.

Use the compare function to see demographics for last year versus this year.

Use the Engagement report to find out which viewers watched through the videos.

Correct
13. Which one of the following is not recommended for playlists? 

Remove videos that are older than 6 months.

Assemble a “Best of” playlist to highlight most watched videos.

Add curated playlists (such as video collabs).

Organize playlists according to a theme.

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14. If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step? 

Do nothing, since audience match is not important for channel growth.

Make a decision on whether the content in this series should change.

Review traffic sources to see how different audiences are discovering this new series.

Review how much this series alone affects overall watch time.

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15. How would you know whether a new video series has a high audience retention rate? 

Compare the audience retention rate of a group of videos in the series to the channel average.

Analyze how the first video in the series performed in the first 24 hours.

Use the audience retention report to set a baseline for all videos.

Compare the ratio of likes to dislikes.

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16. What metric found in the End Screens report can help you improve the viewer experience? 

Number of times an end screen element is shown and clicked

Audience retention of end screen elements

Demographic profile of viewers who click on end screens

Like and dislikes for each end screen

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17. Which one of the following is not something you would check for when evaluating how thumbnails drive discovery? 

Thumbnails are low-resolution images so that they load quickly.

Thumbnails correctly set viewer expectations about content.

Thumbnails look visually compelling.

Any words in thumbnails are easy to read.

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18. How might you know if you are increasing your subscriber watch time? 

You will see a spike in subscriber watch time after a video is published.

You will see a gradual slope of watch time increase from your non-subscribers.

You will see an oscillating curve of watch time from your subscribers.

You will see a steep decline in watch time from your subscribers.

Correct
19. What is the benefit of using a branding watermark? 

Allows viewers to subscribe to the channel without leaving the video they are watching

Informs viewers of the channel's social media links

Enables an audio chime to be embedded in every video to identify the brand

Prevents anyone from using the content without permission

Correct
20. Which is not one of the metrics suggested for analyzing the Traffic Sources report? 

The number of traffic sources divided by the number of viewers

Highest traffic source and the top 5 traffic sources

Split between external and YouTube traffic sources

Spikes and drops in particular traffic sources over time

Incorrect
21. Why might you compare watch time patterns by content groups? 

To see whether watch time patterns map to the video release schedule

To predict watch time for a future series

To confirm that the content matches the audience demographic

To determine if the content is advertiser-friendly

Incorrect
22. What is one strategy to evaluate how well thumbnails distinguish content? 

Do a side-by-side comparison of 10 thumbnails against a similar channel

Examine every thumbnail and ensure no two thumbnails look similar

Conduct A/B testing for one video with 5 different thumbnails

Review the Thumbnails report to see likes and dislikes

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23. You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity? 

Add subtitles/CC and localized metadata for these countries' languages.

Produce dubbed videos in Spanish and Portuguese and start new channels for these languages.

Produce new videos in Spanish and Portuguese with local talent immediately.

Keep your videos as English only to stay focused on your primary audience.

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24. Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop? 

Inspirational

Educational

Entertaining

All formats

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25. If an entertaining piece of content turns out to be highly searched for, what could that indicate? 

Demand for educational content

Opportunity for inspirational content

Lack of interest in entertainment

Need for content syndication

Incorrect
26. To determine if a channel has effective metadata, what can you evaluate? 

Video titles, tags, and descriptions accurately represent the content.

Suggested videos are similar to your playlists.

Viewer comments include keywords found in your tags.

Channel trailer showcases the mission and brand.

Correct
27. What metric found in the Cards report can help you evaluate performance? 

Ratio of clicks to card impressions

Average view duration of videos with cards

Total watch time associated with cards

Merchandise purchased from direct links in cards

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28. What is a good reason for analyzing a channel's content strategy? 

To inform programming and format choices

To determine which video is most likely to become a standout hit

To deter viewers from skipping ads

To flag content that is offensive or inappropriate

Correct
29. Where can you get the most measurable data to analyze the performance of a channel? 

YouTube Analytics

YouTube Dashboard

Google Insights

YouTube Blog

Incorrect 30. What is a recommended action to support Hub content programming? 

Communicate the publishing schedule in the video description.

Explore collaborations or cross-promotions to amplify content.

Check out Google Trends for high-volume searches in the category.

Model the programming schedule after another channel with a lot of subscribers.

Correct
31. What is a way to use the "Compare" feature in YouTube Analytics to determine benchmarks? 

Compare performance metrics between two separate time periods.

Compare performance with a competitor's channel.

Compare YouTube Analytics data with data from third-party sources.

Compare forecasted revenue with actual revenue.

Correct
32. What is a recommended action to support Hero content programming? 

Explore collaborations or cross-promotions to amplify content.

Communicate the publishing schedule in the video description.

Check out Google Trends for high-volume searches in the category.

Model the programming schedule after another channel with a lot of subscribers.

Correct
33. What action could you take to optimize content based on seeing a gradual decline in your audience retention curve? 

Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

Examine bumps and consider including similar elements in future videos.

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

Correct
34. Which one of these techniques is suggested to improve the performance of cards? 

Include a verbal call-to-action when the card appears.

Insert all cards in the first 15 seconds of the video.

Enable cards for desktop viewers only.

Add at least 5 cards to each video.

Correct
35. What would you typically expect to see in the Watch Time "published" report for a Hub channel? 

A pattern consisting of spikes in watch time soon after publishing each video

A huge spike in watch time soon after publishing the video

Little or no increase in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

Correct
36. Why is it important to assess discovery on YouTube? 

Knowledge of discovery allows you to optimize the channel for optimum views.

You need to understand who is visiting the channel in order to serve the appropriate ads to them.

Channels with lower discovery should focus solely on viral videos.

There is a direct correlation between discovery and video length.

Incorrect
37. What information can you include in the channel description to assist unsubscribed viewers? 

Video upload schedule

Poll card so viewers can vote on videos

Transcript of channel trailer

Photos of hosts or creators

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38. What is the goal of the ad serving model? 

To help serve the most lucrative ad to the right viewer at the right time.

To help brands target only audiences they're interested in.

To help creators share their most creative ads to advertisers.

To help viewers watch their favorite ads.

Correct
39. What is an auction ad? 

An ad sold to the highest bid

An ad from from non-YouTube partners

An ad from a non-YouTube ad network

Does not exist.

Correct 40. What is the difference between reserve and auction ads? 

Reserve ads guarantee impressions and have higher costs than auction ads.

Ad networks can participate in auctions.

Reserve ads are served via AdSense.

Auction ads can be bought on a fixed rate.

Correct
41. Why is it important to look at the overall revenue and CPMs per country? 

To identify how each country contibutes to overall revenue based on viewership and CPMs.

To identify the potential advertising agencies in each country to target.

To identify the demographics in each country.

To verify the macro level market trends that influence viewership, CPM, and ad rates.

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42. Which type of ad inventory is bought and sold based on a set, negotiated CPM. 

Reserve

Auction

Enabled

Overage

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43. What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue? 

1. Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.

1. Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.

1. Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.

1. Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.

Incorrect
44. What low-investment strategies could a channel do that may help increase viewership in a particular country? 

Leverage your community to crowd source captions and metadata translations.

Identify local talent and create a dubbed version of the video to improve the native viewing experience.

Produce a new video on the same topic with top creators in that market.

Do nothing, viewership contribution from other countries has minimal impact on revenue.

Incorrect
45. What is a reserve ad? 

An ad that will be requested before auction ads

An ad that will be requested if no auction ads are available

An ad with the guaranteed highest CPMs

An ad provided by an established YouTube partner

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46. Which one of the following metrics may not be a part of your top level revenue performance? 

All of these should be included when you pull your top level performance metrics.

CPM

Views and watch time

Estimated monetized playbacks (EMPs)

Incorrect
47. Why is it important to connect your YouTube channel with an AdSense account? 

So that you can get paid for ad revenue.

So that ads can run on the channel.

So that you can enable monetization on the channel.

So that you can enable different ad formats.

Incorrect
48. If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why? 

Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

There were seasonal fluctuations in advertiser spending.

More mobile viewership occured.

Fewer types of ads were shown on the channel's videos.

Correct
49. Which factor may contribute to a video being demonetized due to advertiser-unfriendliness? 

The video contains age-restricted material.

The video was uploaded from an unmonetizable country.

The video is on a channel that has not enabled monetization.

The channel manager has blocked ads from many sensitive categories.

Incorrect 50. Which order outlines what ad formats take up the most to least space on the video player? 

Skippable, Overlay, Display

Overlay, Display, Skippable

Skippable, Display Overlay

Overlay, Skippable, Display