Đề thi Youtube Channel Growth 02
1. How is the media landscape changing?
Viewers are shifting from passive viewers to active viewers.
Viewers are on fewer devices when watching TV.
Teens and millennials are watching more live broadcast TV.
More adults prefer cable TV over online video platforms. (F)
2. Who are the three key players that drive the YouTube ecosystem?
Viewers, Creators, Advertisers (P)
Creators, Gamers, Musicians
Channel managers, Content managers, Production managers
Viewers, fans, brands
3. When starting a new channel on YouTube, what's a key area to assess first?
Subscription revenue
Audience sentiment
Mission and branding (P)
Social media promotion
4. If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?
Review traffic sources to see how different audiences are discovering this new series.
Review how much this series alone affects overall watch time.
Make a decision on whether the content in this series should change.
Do nothing, since audience match is not important for channel growth. (P)
5. If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?
The spikes could correspond to a consistent upload schedule.
The spikes could represent the changes in the number of likes/dislikes. (P)
The spikes could correspond to when subscribers watch new releases.
The spikes could represent a periodic fluctuation in viewership over time.
6. How can you easily find out how channel visuals look on mobile devices?
Ask viewers to add comments if they detect any issues.
Download YouTube's Channel Art Templates. (P)
Use the Mobile Simulation Tool.
Hire a major graphic design agency.
7. Why is it important to identify the traffic sources of subscribers?
To identify how subcribers are engaging with your content
To determine which device your non-subscribers are discovering your content from
To distinguish how subscribers and non-subscribers interact with your calls-to-action
To focus your promotional efforts where subscribers are discovering your content (P)
8. Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?
Inspirational
Entertaining
Educational
All formats (F)
9. Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?
Videos published
Subscribed & non-subscribed
Average percentage viewed (F)
Videos added
10. What metric found in the End Screens report can help you improve the viewer experience?
Demographic profile of viewers who click on end screens
Audience retention of end screen elements
Like and dislikes for each end screen
Number of times an end screen element is shown and clicked (P)
11. Which one of these techniques is not listed as a way to drive traffic from social media?
Add teasers or clips on social media to promote recent video uploads.
Use a different name and logo across social media so the YouTube channel is unique. (P)
Enable optional tabs or buttons in social media feeds to link to YouTube.
Update copy on social profile pages to highlight your YouTube channel.
12. What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?
Examine bumps and consider including similar elements in future videos.
Eliminate or shorten elements that consistently result in dips and declines.
Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.
Ensure the title, thumbnail, and description reflect the video content. (F)
13. How might you incorporate the audience into a mission statement?
Appeal to a universal audience so that the channel can grow quickly.
Identify the target audience and why they would be interested in the channel.
Avoid mentioning the audience because you may not know who is watching. (F)
Always call out the gender and age range that sounds favorable to advertisers.
14. What channel visuals can you check for brand consistency?
Banner and icon (P)
Up next layout
Playlists
Subscribe button
15. What is the recommended first step in a channel assessment?
Experiment with two different programming strategies to see the results
Ask important questions to uncover key learnings about a channel
Develop a roadmap for growing a channel and business on YouTube
Collect and analyze subscriber data from YouTube Analytics (F)
16. What is a recommended action to support Help content programming?
Check out Google Trends for high-volume searches in the category. (P)
Communicate the publishing schedule in the video description.
Model the programming schedule after another channel with a lot of subscribers.
Explore collaborations or cross-promotions to amplify content.
17. A key consideration when evaluating a video description is:
Do the video title and description start with the same word?
Does the description use correct punctuation?
Are important words in all caps?
What is visible on the top 3 lines? (P)
18. If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?
Males, ages 13-34, living in Canada
Males, ages 35-45, living in the United States
Females, ages 35-45, living in Brazil
Males, ages 18-24, living in the United States (P)
19. How might you know if you are increasing your subscriber watch time?
You will see a spike in subscriber watch time after a video is published (P)
You will see a gradual slope of watch time increase from your non-subscriber
You will see an oscillating curve of watch time from your subscriber
You will see a steep decline in watch time from your subscribers
20. Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?
Thumbnails look visually compelling.
Thumbnails correctly set viewer expectations about content.
Thumbnails are low-resolution images so that they load quickly. (P)
Any words in thumbnails are easy to read.
21. What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?
Ensure the title, thumbnail, and description reflect the video content. (P)
Examine bumps and consider including similar elements in future videos.
Create more videos similar to this one, since this is regarded as the ideal audience retention.
Eliminate or shorten elements that consistently result in dips and declines.
22. What is a good reason for analyzing a channel’s content stratery?
To inform programming and format choices (P)
To determine which video is most likely to become a standout hit
To deter viewers from skipping ads
To flag content that is offensive or inappropriate
23. Which one of the following questions would need multiple measurements?
How many videos have cards enabled?
What is our largest traffic source?
Which videos are watched the most by subscribers versus non-subscribers? (P)
Do we have a channel trailer?
24. What is one strategy to evaluate how well thumbnails distinguish content?
Do a side-by-side comparison of 10 thumbnails against a similar channel
Conduct A/B testing for one video with 5 different thumbnails
Review the Thumbnails report to see likes and dislikes
Examine every thumbnail and ensure no two thumbnails look similar (F)
25. How can multi-line graphs help distinguish video performance?
Filter reports by content owner.
See the performance of up to 25 videos at a glance.
Visualize a pie chart with relative performance data. (F)
Plot real-time data on an interactive map.
26. What metric found in the Cards report can help you evaluate performance?
Total watch time associated with cards
Merchandise purchased from direct links in cards
Average view duration of videos with cards
Ratio of clicks to card impressions (P)
27. What information from YouTube Analytics can help you optimize video metadata?
Most popular keywords by gender, age, and geography
Top 10 trending searches on Google
Top keywords people search for to find your videos (P)
Keywords used by subscribers
28. What is the ideal audience retention pattern?
A flat slope that hovers near 100% (P)
Large bumps and dips
Sudden spike in middle
Steep decline
29. If a particular content format underperforms, what action might be appropriate?
Investigate what can be done to increase performance of these videos. (P)
Update the channel’s mission statement
Disable monetization on the these videos
Immediately change these videos to private
30. What is the role of video metadata on YouTube?
Metadata helps advertisers target videos by demographic.
Metadata controls whether a video can be embedded on other sites.
Metadata is used to surface videos in YouTube search. (P)
Metadata prevents identical videos from being uploaded to YouTube.
31. What is a recommended action to support Hub content programming?
Explore collaborations or cross-promotions to amplify content.
Check out Google Trends for high-volume searches in the category.
Communicate the publishing schedule in the video description. (P)
Model the programming schedule after another channel with a lot of subscribers.
32. How might you determine if certain videos perform better within certain demographics?
Compare the revenue in one of your series to look at overall growth year-over-year.
Create groups of videos and look at the publishing schedule for one demographic.
Group these videos together and compare how these videos perform among your target demographic profile.
Compare each video by traffic sources and playback locations using a multi-line graph.
33. How can the "Groups" feature help determine performance for a set of videos?
Organize separate reports into groups so it's easier to find data in one place. (P)
Assemble videos into groups so viewers can discover related videos.
Assign team members to groups so only managers can access financial data.
Divide videos into groups to see how viewers engage with different content formats.
34. What can you learn by analyzing videos that keep subscribers coming back?
Will subscribers buy my product or service?
How does the channel branding influence the perception of non-subscribers?
What are the traffic sources most used by non-subscribers?
What are the characteristics of the videos enjoyed by subscribers? (P)
35. What would you typically expect to see in the Watch Time "published" report for a Help channel?
A pattern consisting of spikes in watch time soon after publishing each video
Little or no increase in watch time soon after publishing each video
A huge spike in watch time soon after publishing the video (F)
A drop in watch time after publishing the video, followed by a spike 30 days later
36. Where can you get the most measurable data to analyze the performance of a channel?
Google Insights
YouTube Analytics (P)
YouTube Blog
YouTube Dashboard
37. What options can channels have to restrict the types of ads that are shown on their channel?
Channels are not able to block the different types of ads that may show up on their channel. (F)
Channels can pick which advertiser can show ads on their channel.
Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.
Channels can only block all ads or show all ads.
38. Which one of the following metrics may not be a part of your top level revenue performance?
CPM
Estimated monetized playbacks (EMPs)
Views and watch time (F)
All of these should be included when you pull your top level performance metrics.
39. Which could be a reason that two videos with similar monetizable view counts earn different revenue?
Privacy settings
Enablement of different ad formats (P)
Number of likes and dislikes
Differing video resolution across videos
40. What is the difference between reserve and auction ads?
Auction ads can be bought on a fixed rate.
Reserve ads are served via AdSense.
Reserve ads guarantee impressions and have higher costs than auction ads. (P)
Ad networks can participate in auctions.
41. What is an auction ad?
Does not exist.
An ad from from non-YouTube partners
An ad sold to the highest bid (P)
An ad from a non-YouTube ad network
42. When do fluctuations in CPMs typically happen?
CPMs rise at the end of a quarter and dip at the beginning of a quarter. (P)
They rise at the beginning of the quarter and dip at the end of the quarter.
CPMs don't fluctuate, they are a fixed value across the year.
They dip at the end of the year and rise at the beginning of the year.
43. Which of the following ad formats typically has the highest CPMs?
Display ads (P)
In-Video Overlay
Bumper Ads
Skippable Auction
44. What is a reserve ad?
An ad provided by an established YouTube partner
An ad that will be requested if no auction ads are available
An ad that will be requested before auction ads
An ad with the guaranteed highest CPMs (F)
45. Which of the following content types deters advertisers from showing ads on your videos?
Explicit language
Parodies
Collaborations (F)
Trending topics
46. What is a direct way to earn revenue on YouTube?
Claiming ownership of fan reaction videos
Producing content that is eligible for monetization (P)
Conducting Brand Lift surveys
Selling remarketing lists of video viewers
47. What is the goal of the ad serving model?
To help brands target only audiences they're interested in.
To help viewers watch their favorite ads.
To help serve the most lucrative ad to the right viewer at the right time. (P)
To help creators share their most creative ads to advertisers.
48. Which of the following ad formats typically has the lowest CPMs?
Non-skippable reserve
Display ads (P)
Skippable reserve
Auction ads
49. Which factor may contribute to a video being demonetized due to advertiser-unfriendliness?
The video contains age-restricted material (P)
The video was uploaded from an unmonetizable country
The video is on a channel that has not andbled monetization
The channel manager has blocked ads from many sendsitive categories
50. Why is important to look at how many subscribers are gained for each video
- To dedermine which video and what type of creative drivers viewers to subscribers
51. What is good reason for aralyzing a channel’s content strategy?
- To inform programming and format choices
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